Chapter 18: Other Content

We’ve covered the kind of content virtually every business site should have, no matter what size the company. In this chapter we’ll give you more items to consider for your site content. Use our lists as a frame of reference; you’ll want to think about the reference materials, resources and utilities that are idiosyncratic to your business and industry. If you have other suggestions for content, or any other ideas or questions to ponder, please send them along to share them with us via suggestions@WebForging.com or submit them at the site. Visit the WebForging website for planned regular updates to the content of this book, or subscribe to our WebForging email newsletter.

Additional content covered in the print edition of WebForging includes a paragraph to a page or more on each of the following:

  • Specials
  • Free Information/Samples
  • Pressroom
    • Navigation
    • Cross Link
    • Open Access
    • Media Kits
    • Company backgrounders
    • Product or service backgrounders
    • Biographies
    • Stock photos
    • Company Logos
    • Link to annual reports
    • media coverage
    • white papers or other technical articles
    • Press Releases
  • Shareholder Information
  • Reference Materials
Assembly, Installation and Maintenance Instructions

One of my favorite TV commercials aired during the Christmas season a few years ago. Dad was trying to put together his little girl’s new bike so she could find it under the tree the next morning. He was stumped, and neither him nor his wife could find the assembly directions. Unknown to Mom and Dad, their little girl was taking in the scene from behind the balusters leading to her loft bedroom. She promptly scurried to her computer in her room, looked up the company website, drilled down to the assembly instructions for her new bike, printed them and then surreptitiously ‘floated’ the directions down to be found by Mom and handed to Dad…all in 30 seconds.

Enable your customers to service themselves, anytime and virtually anywhere. Indeed, here’s another excellent example of the “post – don’t publish” rule. If your site becomes the primary repository of all the latest information, you – and everyone else – know exactly where to find all of the latest information.

Additional content covered in the print edition of WebForging includes a paragraph to a page or more on each of the following:

  • Warrantees and Guarantees
  • Financial / Credit Terms and Conditions of Sale
  • Utilities
  • Service Tools
  • Surveys for Client Feedback
  • Downloadable CAD Drawings
  • Shipping Information
  • Marketplaces
  • Sweepstakes & Drawings
  • Blogs
  • Schedulers
  • Games
  • Tell-A-Friend
  • Viral Marketing
  • Testimonials, Memberships & Awards
  • 404 Not Found (and similar default pages)
  • Advertising
  • Legal Issues
  • Privacy